• Kia Promise offers seven key benefits to customers
  • The benefits can be unlocked on new platform for customers, MyKia
  • Benefits lead by Kia’s Quality Redefined, industry-leading warranty

Famous for its still industry-leading seven-year/100,000 mile warranty, Kia Motors (UK) Ltd. are now looking to give customers the best ownership experience in the UK with the introduction of the Kia Promise. Echoing the warranty, the Kia Promise brings a package of seven key benefits to buyers of new vehicles that seeks to deliver an unrivalled level of care during their ownership and to establish a close and ongoing relationship with their local dealer and with the brand. The Kia Promise is activated after purchase and by simply registering on the newly-introduced online portal, MyKia.

The seven key benefits included within the Kia Promise* start with the Quality Redefined, industry-leading seven-year/100,000 mile warranty. Customers will also receive complimentary seven day insurance and £250 Insurance Excess Return for one year. Roadside Assistance is also included – designed for Kia owners in partnership with the RAC and complimentary for 12 months. When a customer registers on MyKia, Kia Roadside Assistance Plus, the highest level of cover provided by the RAC, can be unlocked, which includes onward travel and European cover.

Registering with MyKia will also allow access to Click & Collect, offering simple and accurate online ordering of genuine Kia accessories as well as Online Booking, where customers are able to book their car’s next service. When a customer buys a Kia, they receive Family-Like Care. When registering with MyKia and accessing the Kia Promise, their vehicle will receive a complimentary Health Check, wash and vacuum and the customer will be provided with alternative transport, if required. The seventh benefit of the Kia Promise is Accident Aftercare, who will liaise with the customer’s insurer, provide a free courtesy car and will exercise the customer’s right to genuine Kia parts and repairs at a Kia Approved Bodyshop.

Sanka De Silva, Head of Dealer and Direct Marketing at Kia Motors (UK) Ltd., said: “The introduction of the Kia Promise really encompasses the confidence that we have in our cars and demonstrates our commitment to customers. The vast range of benefits offered when registering with MyKia will offer customers peace of mind and reassurance in the long-term.”