The next generation Kia Magentis will make its public world premiere at the New York International Auto Show on Friday 2 April 2010. 

A fresh design from the ground up, Kia’s all-new version of its popular mid-size saloon is completely transformed and embodies a bold, athletic and sporty visual energy.

Longer, lower and wider than the previous model, the new Magentis features a significantly longer wheelbase and will offer considerably more space for both people and luggage.

The new Magentis will go on sale in the USA and in non-European markets – where it is known as Optima - from autumn 2010, while sales in Europe are expected to begin in the Spring of 2011. No on-sale date for the UK has yet been announced – keep an eye on www.kia.co.uk for details in due course.

The world premiere of the next generation Magentis will take place at the Kia Stand on Level 1 of the ‘Jacob Javits Center’ located between 34-39 Streets on 11th Avenue in New York City.

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